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Celebrity

A celebrity is a widely-recognized or famous person who commands a high degree of public and media attention. The word stems from the Latin verb "celebrere" but they may not become a celebrity unless public and mass media interest is piqued.

Celebrity Branding

Celebrity branding is a type of branding, or advertising, in which a celebrity uses his or her status in society to promote a product, service or charity. Celebrity branding can take several different forms, from a celebrity simply appearing in advertisements for a product, service or charity, to a celebrity attending PR events, creating his or her own line of products or services, and/or using his or her name as a brand. The most popular forms of celebrity brand lines are for clothing and perfume. Most singers, models and film stars now have at least one licensed product or service which bears their name. Lately there has been a trend towards celebrity voice-overs in advertising. Some celebrities have distinct voices which are recognizable even when they not present on-screen. This is a more subtle way to add celebrity branding to a product or service. And example of such an advertising campaign is Sean Connery voice-over for Level 3 Communications. More recently, advertisers have begun attempting to quantify and qualify the use of celebrities in their marketing campaigns by evaluating their awareness, appeal, and relevance to a brand's image and the celebrity's influence on consumer buying behavior wiki Celebrity Branding

Brad Pitt

William Bradley "Brad" Pitt (born December 18, 1963) is an American actor and film producer, who achieved stardom in several successful films in the mid-1990s. He has been cited as one of the world's most attractive men and his off-screen life is widely reported. Pitt has received one Golden Globe Award and an Academy Award nomination.

Photograph

A photograph is an image created by light falling on a light-sensitive surface, usually photographic film or an electronic imager such as a CCD or a CMOS chip. Most photographs are created using a camera, which uses a lens to focus the scene's visible wavelengths of light into a reproduction of what the human eye would see. The process of creating photographs is called photography. A photo is a photograph. Photos or pic are alson known as pictures. wiki Photograph

Leonardo DiCaprio

Leonardo Wilhelm DiCaprio is an Academy Award-nominated and Golden Globe-winning American film actor. He gained fame for his role as Jack Dawson in Titanic and has starred in many other successful films including Romeo + Juliet, Catch Me If You Can, and Blood Diamond. He has appeared in Martin Scorsese's recent films Gangs of New York, The Aviator and The Departed, causing people to compare this relationship to that from which actor Robert De Niro benefited early in his career. DiCaprio has also been nominated two times for BAFTA, three times for SAG and is a Silver Bear Award winner. The move from "star" to "superstar" came when DiCaprio played Jack Dawson in the 1997 blockbuster Titanic, along side Kate Winslet as Rose DeWitt Bukater, which soon became the highest grossing film of all time and received 11 Oscars. Over the course of the next few years he would become a household name worldwide, synonymous with labels such as "teenage heart-throb", "most beautiful blue eyes I've ever seen" and "sex symbol". People place, DiCaprio fronted scores of magazine covers ranging from Vanity Fair to Rolling Stone, and was once the most searched for personality in the early years of the Internet.[citation needed] In 1998, he made a cameo appearance in Woody Allen's satire Celebrity. That year he also starred in the dual roles of King Louis XIV and his secret twin brother Philippe in The Man in the Iron Mask. His popularity at the time was dubbed "Leo-mania", comparing his sudden fame and fan frenzy to that of the Beatles in the 1960s, known as Beatlemania. The Man in the Iron Mask may have benefited from Leo-Mania, considering its remarkable high worldwide box office gross (especially outside North-America) despite mediocre reviews. wiki Leonardo DiCaprio

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