Celebrity Branding |
LoungeCelebrity BrandingCelebrity branding is a type of branding, or advertising, in which a celebrity uses his or her status in society to promote a product, service or charity. Celebrity branding can take several different forms, from a celebrity simply appearing in advertisements for a product, service or charity, to a celebrity attending PR events, creating his or her own line of products or services, and/or using his or her name as a brand. The most popular forms of celebrity brand lines are for clothing and perfume. Most singers, models and film stars now have at least one licensed product or service which bears their name. Lately there has been a trend towards celebrity voice-overs in advertising. Some celebrities have distinct voices which are recognizable even when they not present on-screen. This is a more subtle way to add celebrity branding to a product or service. And example of such an advertising campaign is Sean Connery voice-over for Level 3 Communications. More recently, advertisers have begun attempting to quantify and qualify the use of celebrities in their marketing campaigns by evaluating their awareness, appeal, and relevance to a brand's image and the celebrity's influence on consumer buying behavior wiki Celebrity BrandingBrad PittWilliam Bradley "Brad" Pitt (born December 18, 1963) is an American actor and film producer, who achieved stardom in several successful films in the mid-1990s. He has been cited as one of the world's most attractive men and his off-screen life is widely reported. Pitt has received one Golden Globe Award and an Academy Award nomination. Pitt began his career in television guest spots, including a recurring role on the CBS soap opera Dallas in 1987. He was cast in supporting roles in such standard teen-oriented films, slasher flicks, comedies and family-oriented sports dramas. He gained recognition as the cowboy hitchhiker who seduces Geena Davis' character in the 1991 film Thelma & Louise. Pitt's first leading role in a major film was in Interview with the Vampire (1994). He starred in the 1995 well-received crime and science fiction films Se7en and Twelve Monkeys, for which he won a Best Performance by an Actor. Pitt achieved fame as a result of his portrayal of Tyler Durden, a straight-shooting but charismatic mastermind individual in Fight Club (1999), and since then has established himself as an A-list actor.[4] He has had his biggest commercial successes with Ocean's Eleven (2001), Spy Game (2001), Troy (2004), the action-comedy Mr. & Mrs. Smith (2005), and Burn After Reading (2008). Following a high profile relationship with actress Gwyneth Paltrow, and marriage to Jennifer Aniston, as of 2008, Pitt lives with actress Angelina Jolie, in a relationship that has attracted worldwide media attention. He and Jolie have three adopted children, Maddox, Pax, and Zahara, as well as three biological children, Shiloh, Knox, and Vivienne. Since his relationship with Jolie, Pitt has become increasingly involved in social issues, both in the United States and internationally. wiki Brad Pitt |
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