Celebrity

A celebrity is a widely-recognized or famous person who commands a high degree of public and media attention. The word stems from the Latin verb "celebrere" but they may not become a celebrity unless public and mass media interest is piqued.

Treatment

Drug addiction treatment seeks to help addicted individuals stop compulsive drug seeking and use. Treatment can occur in a variety of settings, in many different forms and for different lengths of time. Because drug addiction is typically a chronic disorder characterized by occasional relapses, a short term treatment one time is usually not sufficient. For many, treatment is a long term process that involves multiple interventions and regular monitoring. Clinical research suggests that there are many approaches to treating addiction. Drug treatment can include behavioral therapy, like individual or group counseling, cognitive therapy or contingency management, medications or a combination thereof. The specific type of treatment or combination of treatments will vary depending on the individual needs of the patient and, often, on the types of drugs a patient uses. The severity of addiction and previous efforts to stop using drugs can also influence the approach to treatment. Finally, people who are addicted to drugs often suffer from other health, occupational, legal, familial and social problems that doctors should address concurrently. The best programs provide a combination of therapies and other services to meet the needs of the individual patient. Specific needs may relate to age, race, culture, sexual orientation, gender, pregnancy, other drug use, other existing morbid conditions, parenting, housing and employment, as well as any history of physical or sexual abuse.

Celebrity Branding

Celebrity branding is a type of branding, or advertising, in which a celebrity uses his or her status in society to promote a product, service or charity. Celebrity branding can take several different forms, from a celebrity simply appearing in advertisements for a product, service or charity, to a celebrity attending PR events, creating his or her own line of products or services, and/or using his or her name as a brand. The most popular forms of celebrity brand lines are for clothing and perfume. Most singers, models and film stars now have at least one licensed product or service which bears their name.

Lately there has been a trend towards celebrity voice-overs in advertising. Some celebrities have distinct voices which are recognizable even when they not present on-screen. This is a more subtle way to add celebrity branding to a product or service. And example of such an advertising campaign is Sean Connery voice-over for Level 3 Communications.

More recently, advertisers have begun attempting to quantify and qualify the use of celebrities in their marketing campaigns by evaluating their awareness, appeal, and relevance to a brand's image and the celebrity's influence on consumer buying behavior wiki Celebrity Branding

Brad Pitt

William Bradley "Brad" Pitt (born December 18, 1963) is an American actor and film producer, who achieved stardom in several successful films in the mid-1990s. He has been cited as one of the world's most attractive men and his off-screen life is widely reported. Pitt has received one Golden Globe Award and an Academy Award nomination.

Celebrities Lounge and Drugs

Almost every addicted individual believes at the outset stopping using drugs without help is easy and most people try to quit without seeking treatment. Although some people are successful, many attempts result in failure to achieve permanent abstinence. Research suggests that long term drug abuse results in changes in the brain that last long after a person stops using drugs. These changes in brain function from drugs can have many behavioral consequences, including an inability to exert control over the impulse to use drugs, despite adverse consequences the defining characteristic of addiction. Understanding that addiction has a fundamental biological component may help explain the difficulty of achieving and maintaining abstinence without treatment. Psychological stress from work, family problems, psychiatric illness, pain associated with medical problems, social cues or environmental cues like encountering streets, objects or even smells associated with drug abuse, can trigger intense cravings without the individual being consciously aware of the triggering event. Any one of these factors can hinder attainment of sustained abstinence and make relapse more likely. Nevertheless, research indicates that active participation in treatment is an essential component for good outcomes and can benefit even the most severely addicted individuals.

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Individuals progress through drug addiction treatments at various rates, so there is no predetermined length of treatment. However, research suggests that good outcomes are contingent upon adequate treatment length. Generally, for residential or outpatient treatment, participation for less than 90 days is of limited effectiveness and patients who remain in treatment significantly longer maintain positive outcomes. For methadone maintenance, experts consider 12 months of treatment the minimum and some individuals addicted to opioids continue to benefit from methadone maintenance for many years. Good outcomes are contingent upon adequate treatment length. A high dropout rate is a major problem for many treatment programs. Motivational techniques that can keep patients engaged will improve addiction outcomes. By viewing addiction as a chronic condition and offering continuing care and monitoring, programs can help addicts succeed, but this often requires multiple episodes of treatment and readily readmitting patients that have relapsed.

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Think variety

Choose a variety of physical activities to help meet weight loss goals, prevent boredom and keep the mind and body challenged. Be comfortable. Wear comfortable shoes and clothes that are appropriate to the activity. Slow down if the activity causes the feeling of being out of breath. The Talk Test is an easy way to monitor physical activity intensity. A person should be able to talk during an activity, without gasping for breath. When talking becomes difficult, the activity may be too hard. If talking becomes difficult while exercising, slow down. Listen to the signs of the body. Stop exercising and consult a health care provider if there is discomfort or pain, dizziness, severe headache or other unusual symptoms while during a workout. If the pain does not go away, a person should seek medical help right away. Fatigue or sickness means that a person should take time off from the routine to rest.

In addition to stopping drug abuse, treating drug addicts aims to return the user to productive life by functioning in the family, workplace and community. Some research that followed individuals in treatment over extended periods showed that most people who get into and remain in treatment stop using drugs, exhibit a decrease in criminal activity and improve occupational, social and psychological functioning. For example, studies show that methadone treatment increases participation in behavioral therapy and decreases both drug use and criminal behavior. However, individual treatment outcomes depend on the extent and nature of the problems of the patient, the appropriateness of treatment and related services doctors use to address those problems and the quality of interaction between the patient and the treatment providers. Relapse rates for addiction resemble those of other chronic conditions like diabetes, hypertension and asthma. Like other chronic conditions, drug addicts can learn to manage the issue successfully. Treatment enables a person to counteract the powerful disruptive effects that addiction has on brain and behavior in order to regain control. The chronic nature of addiction means that relapsing and using drugs is not only possible, but also likely. The rates of drug relapse are similar to those of other chronic medical illnesses such as diabetes, hypertension and asthma. Unfortunately, when relapse occurs many people consider treatment a failure. However, successful treatment for addiction often requires continual evaluation and modification as appropriate. For example, when a patient receives active treatment for hypertension and symptoms decrease, doctors consider the treatment successful, even though symptoms may reappear when the patient stops treatment. For the addicted patient, lapses to drug abuse do not indicate failure, but rather signify that doctors need to reinstate, adjust or alter treatment.

Internal Medicine

Doctors of internal medicine focus on adult medicine and have had special study and training focusing on the prevention and treatment of adult diseases. At least three of their seven or more years of medical school and postgraduate training are to learning how to prevent, diagnose, and treat diseases that affect adults. Internists are sometimes known as the doctor's doctor, because they act as consultants to other physicians to help solve puzzling diagnostic problems. Internists can choose to focus their practice on general internal medicine, or may take additional training to sub-specialize in one of 13 areas of internal medicine. Cardiologists, for example, are doctors of internal medicine who sub-specialize in diseases of the heart. The training an internist receives to sub-specialize in a particular medical area is both broad and deep. Subspecialty training usually requires an additional one to three years beyond the standard three-year general internal medicine residency.